Work Highlights

Case studies and proven scale. Real numbers. Validated stacks. No fluff.

E-CommerceApex Fitness

CPA exploded to $65 after iOS14. Creative fatigue was high.

Implemented server-side tracking (CAPI) and a 'vs' creative strategy comparing generic gyms to Apex home gear.

5.1x
ROAS
$22
CPA
+$1.2M
Revenue
Web3 / SaaSNebula Protocol

Slow landing page caused 80% bounce rate. Brand looked generic.

Rebuilt on Next.js. WebGL hero section. Brutalist typography to signal technical dominance.

0.4s
Load Time
+210%
Conversion
50k+
Users
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