Work Highlights
Case studies and proven scale. Real numbers. Validated stacks. No fluff.
E-CommerceApex Fitness
CPA exploded to $65 after iOS14. Creative fatigue was high.
Implemented server-side tracking (CAPI) and a 'vs' creative strategy comparing generic gyms to Apex home gear.
5.1x
ROAS
$22
CPA
+$1.2M
Revenue
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