Primary operating challenges
- • 3–6 month decision cycles with leads going cold
- • In-home consultations that never convert without follow-up
- • No system for managing referrals from past projects
Recommended playbook
- 1.Multi-touch nurture tailored to 3–6 month timelines
- 2.Automated post-consultation follow-up sequences
- 3.Referral and review automation after project completion
- 4.Pipeline dashboard tracking consultation-to-close rate