Primary operating challenges
- • 80% of leads are unqualified or just price-shopping
- • Long 2–6 month sales cycles
- • High cost per acquisition from paid ads
Recommended playbook
- 1.AI chatbot qualifies roof type, ownership, and utility spend
- 2.Automated nurture drips with ROI calculators and testimonials
- 3.Appointment scheduling for qualified site surveys only
- 4.Lead scoring to prioritize high-intent prospects