Primary operating challenges
- • Borrowers shopping 5+ lenders simultaneously
- • Document collection delays slowing closings
- • No automated follow-up for pre-approved leads who go quiet
Recommended playbook
- 1.Automated rate update campaigns for active shoppers
- 2.Document request sequences with reminder automation
- 3.Pre-approval nurture for leads not yet ready
- 4.Pipeline dashboard tracking application-to-close rate