Primary operating challenges
- • 3–6 month sales cycles with leads going cold
- • No system for staying top-of-mind between quote and deposit
- • Review and referral asks never getting sent post-project
Recommended playbook
- 1.Multi-touch nurture tailored to 3–6 month decision cycles
- 2.Automated before/after portfolio drips
- 3.Post-project review asks wired to your CRM
- 4.Dashboards to track quote-to-close velocity