Primary operating challenges
- • Trial members not converting to paid memberships
- • High churn rates after the first 90 days
- • Class no-shows wasting instructor capacity
Recommended playbook
- 1.Automated trial-to-membership nurture sequences
- 2.Class reminder and waitlist notifications
- 3.Churn prevention campaigns at 30/60/90 day marks
- 4.Referral incentive automation for active members