- What is Next.js development?
- Next.js is a React based framework for production websites and web applications. It ships with server side rendering, static generation, image optimization, and routing built in. For a marketing site, Next.js gives you React's component model with SEO friendly server rendering and Lighthouse scores in the high 90s out of the box.
- Is Next.js still relevant in 2026?
- Yes, Next.js continues to grow and is now the default framework for most React based production sites. It solves the classic SEO problem with single page React apps (empty initial HTML) by rendering pages on the server, and the App Router added streaming, server components, and partial prerendering that no other React framework currently matches.
- Is Next.js better for SEO than a plain React site?
- Significantly better. Plain React apps render an empty HTML shell and only fill it in once JavaScript executes, which crawlers and AI search engines handle inconsistently. Next.js renders each page's HTML on the server (or at build time) so search engines, social previews, and AI crawlers see complete content immediately, and Core Web Vitals scores are much higher.
- Can Next.js be used to build a Progressive Web App (PWA)?
- Yes. Next.js works well as a PWA foundation, you add a manifest, a service worker, and offline assets, and ship an installable, app like experience to iOS and Android without a native code base or app store review cycle. We deploy PWAs for booking heavy service businesses where customers expect a one tap return to the site.
- How long does a custom Next.js website take to build?
- A focused marketing site with 8 to 15 pages, custom design, CMS, and CRM wired forms typically ships in 4 to 8 weeks. Faster if you bring existing brand assets and content. We stage the work so you see a live preview every week and can redirect priorities before the final cut.