Development Project
ShopFlow
Ecommerce automation and server side tracking that recovers lost sales.
The Challenge
An online retailer was losing conversions to abandoned carts and could not trust its ad reporting after browser tracking changes. Without accurate data, ad budget was spent on the wrong audiences.
Our Solution
We built ShopFlow, which adds server side tracking with the Meta Conversions API and automated cart recovery flows. Shoppers who leave get a timely reminder, and the store finally sees accurate conversion data to guide ad spend.
Key Features
- ✓Server side tracking with the Meta Conversions API
- ✓Automated abandoned cart recovery by email and SMS
- ✓Accurate conversion reporting after browser tracking loss
- ✓Product feed sync for dynamic retargeting
- ✓Revenue and return on ad spend dashboard
Tech Stack
Next.jsShopifyMeta CAPIn8nNode.js